Transnational Audiences: Media Reception on a Global Scale (Global Media and Communication)


Transnational Audiences: Media Reception on a Global Scale (Global Media and Communication)

In an interactive and densely connected world, transnational communication has become a central feature of everyday life. Taking account of a variety of media formats and different regions of the world, Adrian Athique provides a much-needed critical exploration of conceptual approaches to media reception on a global scale.

Engaging both the historical foundations and contemporary concerns of audience research, Athique prompts us to reconsider our contemporary media experience within a transnational frame. In the process, he provides valuable insights on culture and belonging, power and imagination.

Beautifully written and strongly argued, Transnational Audiences: Media Reception on a Global Scale will be essential reading for students and teachers of global media, culture and communications.


Details Transnational Audiences: Media Reception on a Global Scale (Global Media and Communication)

Title Transnational Audiences: Media Reception on a Global Scale (Global Media and Communication)
AuthorAdrian Athique
Release Date2nd May 2016
PublisherPolity
ISBN0745670210
FormatHardcover
LanguageEnglish
Pages224 pages
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